Tidemark Growth

W38 · 14–20 Sep 2026 · refreshed Thu 24 Sep, 06:10 UTC

Weekly growth dashboard

Week 38, 2026 · Mon 14 – Sun 20 Sep. Compared with week 37.

Baseline
Week 37, 7–13 Sep. All deltas are week over week; pt is percentage points.
Owner
Growth analytics
Audience
Growth team and leadership
Cadence
Published every Thursday for the ISO week that closed on Sunday

Headline metrics Definition under each number

New accounts W38

318

▲ 14% w/w 279 in W37

Workspaces created Mon–Sun with a verified work email. Internal and test domains excluded.

Activation rate W38 cohort

57%

▲ 3 pt 54% for the W37 cohort

Share of the week's new accounts that tracked a first real shipment within 72 hours of signup.

MRR Close of W38

€61.4k

▲ 9% w/w €56.3k at close of W37

Monthly-normalised subscription value of all paying accounts at Sunday 23:59 UTC. Annual plans divided by 12; overage excluded.

Logo churn Trailing 30 days

1.1%

▼ 0.2 pt 1.3% in the 30 days before · lower is better

Paying accounts that cancelled in the trailing 30 days, as a share of paying accounts 30 days earlier.

New accounts, weeks 27–38 Bars labelled with the week's count

median 255 231 244 219 238 252 247 261 258 271 266 279 318 ▲ 14% w/w · highest of the twelve weeks wk 27 28 29 30 31 32 33 34 35 36 37 38 9 Sep · search landing pages live
ISO weeks 27 to 38 of 2026 (29 Jun to 20 Sep). Week 38 is the current period. The dashed line is the twelve-week median; the marker under week 37 is the day the container-tracking landing pages went live. Scroll left for earlier weeks.

Week 38 by acquisition channel Sorted by accounts

Accounts and MRR added are week-38 totals. Activation is the 72-hour rate for the week's cohort in that channel. Share bars compare each channel's share of accounts with its share of MRR added.

Acquisition channels, week 38, sorted by accounts.
Channel Accounts w/w Activation MRR added
Search 121 ▲ 32% 53% €1.4k
Referral 84 ▲ 6% 66% €1.1k
Partner 47 ▲ 15% 71% €2.9k
Outbound 39 ▼ 7% 41% €0.5k
Events 27 ▲ 8% 48% €0.2k
All channels 318 ▲ 14% 57% €6.1k

Partner is 15% of accounts and 48% of MRR added. Net MRR change for the week was +€5.1k: €6.1k added, €0.7k contraction, €0.3k churned. Channel is the first recorded touch before signup; accounts with no recorded touch are counted under Search.

What changed this week

  • Accounts
    Search is the whole increase. Search brought 121 accounts against 92 in W37 ▲ 32%; the other four channels together were 197 against 187. The container-tracking landing pages went live Wed 9 Sep, so W38 is their first full week.
  • MRR
    Two partner upgrades carry most of the MRR move. Two forwarders sourced through the Nordvik integration moved to the Network plan on 16 and 18 Sep, +€2.4k combined. Without them MRR grew 4.8% w/w, close to the twelve-week average of 4.1%.
  • Activation
    Sample-shipment import lifted activation 3 pt. It shipped Tue 15 Sep. 32% of W38 accounts used it and activated at 74%, against 49% for accounts that did not. A sample shipment never counts as a first shipment; activation needs a real carrier reference.
  • Activation
    Outbound activation fell to 41% from 47% in W37. The new target list is larger shippers that need a TMS connection before their first tracked shipment. Expected for that segment; watching, not acting.
  • Churn
    Logo churn 1.1%, down 0.2 pt. 5 paying accounts lost in the trailing 30 days out of 462 at the start of the window, against 6 of 455 in the window before. One account either way moves the rate by 0.2 pt, so treat this as noise until the 90-day rate confirms it.