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description: Tidemark weekly growth dashboard for ISO week 38, 2026: new accounts, activation rate, MRR and logo churn with definitions, a twelve-week trend and a channel breakdown.
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## Headline metrics Definition under each number

### New accounts W38

318

▲ 14% w/w 279 in W37

Workspaces created Mon–Sun with a verified work email. Internal and test domains excluded.

### Activation rate W38 cohort

57%

▲ 3 pt 54% for the W37 cohort

Share of the week's new accounts that tracked a first real shipment within 72 hours of signup.

### MRR Close of W38

€61.4k

▲ 9% w/w €56.3k at close of W37

Monthly-normalised subscription value of all paying accounts at Sunday 23:59 UTC. Annual plans divided by 12; overage excluded.

### Logo churn Trailing 30 days

1.1%

▼ 0.2 pt 1.3% in the 30 days before · lower is better

Paying accounts that cancelled in the trailing 30 days, as a share of paying accounts 30 days earlier.

## New accounts, weeks 27–38 Bars labelled with the week's count

median 255 231 244 219 238 252 247 261 258 271 266 279 318 ▲ 14% w/w · highest of the twelve weeks wk 27 28 29 30 31 32 33 34 35 36 37 38 9 Sep · search landing pages live 

ISO weeks 27 to 38 of 2026 (29 Jun to 20 Sep). Week 38 is the current period. The dashed line is the twelve-week median; the marker under week 37 is the day the container-tracking landing pages went live. Scroll left for earlier weeks.

## Week 38 by acquisition channel Sorted by accounts

Accounts and MRR added are week-38 totals. Activation is the 72-hour rate for the week's cohort in that channel. Share bars compare each channel's share of accounts with its share of MRR added.

__Acquisition channels, week 38, sorted by accounts.__
| Channel      | Accounts | w/w   | Activation | MRR added | Share of accounts  vs MRR added |
| ------------ | -------- | ----- | ---------- | --------- | ------------------------------- |
| Search       | 121      | ▲ 32% | 53%        | €1.4k     | 38% · 23%                       |
| Referral     | 84       | ▲ 6%  | 66%        | €1.1k     | 26% · 18%                       |
| Partner      | 47       | ▲ 15% | 71%        | €2.9k     | 15% · 48%                       |
| Outbound     | 39       | ▼ 7%  | 41%        | €0.5k     | 12% · 8%                        |
| Events       | 27       | ▲ 8%  | 48%        | €0.2k     | 9% · 3%                         |
| All channels | 318      | ▲ 14% | 57%        | €6.1k     | 100% · 100%                     |

Partner is 15% of accounts and 48% of MRR added. Net MRR change for the week was +€5.1k: €6.1k added, €0.7k contraction, €0.3k churned. Channel is the first recorded touch before signup; accounts with no recorded touch are counted under Search.

## What changed this week

* Accounts

**Search is the whole increase.** Search brought 121 accounts against 92 in W37 ▲ 32%; the other four channels together were 197 against 187\. The container-tracking landing pages went live Wed 9 Sep, so W38 is their first full week.
* MRR

**Two partner upgrades carry most of the MRR move.** Two forwarders sourced through the Nordvik integration moved to the Network plan on 16 and 18 Sep, +€2.4k combined. Without them MRR grew 4.8% w/w, close to the twelve-week average of 4.1%.
* Activation

**Sample-shipment import lifted activation 3 pt.** It shipped Tue 15 Sep. 32% of W38 accounts used it and activated at 74%, against 49% for accounts that did not. A sample shipment never counts as a first shipment; activation needs a real carrier reference.
* Activation

**Outbound activation fell to 41%** from 47% in W37\. The new target list is larger shippers that need a TMS connection before their first tracked shipment. Expected for that segment; watching, not acting.
* Churn

**Logo churn 1.1%, down 0.2 pt.** 5 paying accounts lost in the trailing 30 days out of 462 at the start of the window, against 6 of 455 in the window before. One account either way moves the rate by 0.2 pt, so treat this as noise until the 90-day rate confirms it.