Brightloop Growth analytics
last synced Jul 21, 2026 · 06:15 EEST · v18

Product usage — funnel & retention

Self-serve funnel health and cohort retention across Free, Pro and Scale. Activation = a workspace publishes its first loop within 7 days of signup.

Owner
Sarah Chen, Growth
Pipeline
usage-syncagent v0.9.4
Data through
Mon Jul 20, 2026
Cadence
nightly, 06:00 EEST
Range

Daily active users

Review notes

Jul 21
usage-syncagent

Nightly sync clean — 214,506 loop runs ingested. Re-mapped 2 accounts after the Ferrostar domain migration; no metric restatement needed.

Jul 14
Sarah Chen

Wk-4 retention KPI is now the seat-weighted cohort average (was a simple mean) after the board review — big Scale cohorts no longer get diluted.

Jul 8
Karl Ojaste

Added the Scale plan split. Scale cohorts before May 11 are back-filled estimates from billing records; treat them as directional.

Definitions

Active user
Signed-in member who runs, edits or reviews at least one loop that day.
Activation
Workspace publishes its first loop within 7 days of signup.
Loop run
One execution of a published automation, manual or scheduled.
Wk-n retention
Share of a signup cohort active in the n-th week after signup, seat-weighted.