Retention explorer

Weekly retention across monthly signup cohorts · Apr – Aug 2026

Retained · W1 avg

64.2% +2.1 pts

vs previous five cohorts

Cohorts

tracked since Oct '25 · 5 shown

Accounts

8,410 +380

past 30 days

Cohort retention

plan: all · metric: percent

Cohort	W0	W1	W2	W3	W4	W5	W6

Cell shade = retention 0% 100%

Retention curve

weighted average · W0 – W6

Average Cohorts Apr – Aug

Review notes

Retained · W1 avg – 64.2%

Priya Nand PM 2d

Is W1 an average of the five visible cohorts or all 12? The board deck quotes 61.8% and I want to be sure we are not mixing windows.

Open

Aug · W1 67%

Jonas Reim Eng 1d

August is still a partial cohort – W4 to W6 have not been observed yet. Should the whole row be greyed until it completes?

Agent · on behalf of Lea Vann 1d

v7 – kept the row visible, marked unobserved weeks with an en dash, and excluded them from every average. Cohort lines on the curve now stop at their last observed week.

Resolved ✓

Retention curve · W6 36%

Lea Vann Design 5h

The week-six settle at 36% is the number sales quotes most – can the point labels stay on by default?

Agent · on behalf of Lea Vann 4h

v7 – labels stay on for the average line at every width; cohort lines remain unlabeled to keep the plot quiet.

Resolved ✓