# Retention explorer

Weekly retention across monthly signup cohorts · Apr – Aug 2026

All Free Pro Team 

Percent Accounts 

1 

### Retained · W1 avg

64.2% +2.1 pts 

vs previous five cohorts

### Cohorts

12 

tracked since Oct '25 · 5 shown

### Accounts

8,410 +380 

past 30 days

2 

## Cohort retention

plan: all · metric: percent 

| Cohort | W0 | W1 | W2 | W3 | W4 | W5 | W6 |
| ------ | -- | -- | -- | -- | -- | -- | -- |

Cell shade = retention 0% 100% 

3 

## Retention curve

weighted average · W0 – W6 

Average Cohorts Apr – Aug 

## Review notes

1 Retained · W1 avg – 64.2% 

PN Priya Nand PM 2d 

Is W1 an average of the five visible cohorts or all 12? The board deck quotes 61.8% and I want to be sure we are not mixing windows.

Open

2 Aug · W1 67% 

JR Jonas Reim Eng 1d 

August is still a partial cohort – W4 to W6 have not been observed yet. Should the whole row be greyed until it completes?

A Agent · on behalf of Lea Vann 1d 

v7 – kept the row visible, marked unobserved weeks with an en dash, and excluded them from every average. Cohort lines on the curve now stop at their last observed week.

Resolved ✓

3 Retention curve · W6 36% 

LV Lea Vann Design 5h 

The week-six settle at 36% is the number sales quotes most – can the point labels stay on by default?

A Agent · on behalf of Lea Vann 4h 

v7 – labels stay on for the average line at every width; cohort lines remain unlabeled to keep the plot quiet.

Resolved ✓